I am absolutely agree with this quote about famous in the future. It is very interesting one. Warhol probably didn’t realise how right he would be.
To start with I want to say that nowadays, fame seems to be within everyone’s grasp and there are more routes to market than ever before, with everything from reality TV, YouTube and Twitter giving a voice to the previously unheard. One of the major issues for brands is that they no longer own the most effective channels.
Furthermore, fame is not just for the big spenders. Money can be a driving factor, but it is well executed visibility that always wins. Recently, the American elections proved the success of a strong brand. Obama’s popularity and charisma were no doubt big factors in his re-election. Despite Romney’s staggering $1 Billion campaign trying to entice the American vote, the nation were once again charmed by Obama. It shows that no matter how big your media spend is, a strong brand personality will win you fans, loyalty and ultimately long term fame.
All in all, celeb-packed ads and big campaign-spends can cause ripples and get consumers talking, but building a desirable brand for the long term involves a lot more. Fame will be created if the experience matches the portrayed personality every time we meet the brand. Beyond this, momentum and innovation are the fuel of fame – stop moving and prepare to look for the exit door.
No comments:
Post a Comment